Today, e-commerce sites have gathered an unmatched level of knowledge of their customers’ buying patterns, and use that data to optimize the guest experience. Bring the same dynamic responsiveness of e-commerce to brick-and-mortar stores today.
In today’s competitive environment, it’s more important than ever to gather data about your guests — understanding how they are spending time and money — and use that information to optimize the overall guest experience. Scala’s real-time analytics platform, Walkbase, utilizes sensor technology to bring an unmatched level of insight into visitor preferences and patterns as well as employee behaviors taking place in any physical space. With this data, marketers can develop a more targeted approach for their strategy leading to more qualitative results for project goals.