About Scala


Leading the Industry

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SINCE 1987
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PART OF VERTISEIT GROUP
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PARTNER FIRST. PARTNER ONLY.
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VARBERG, SWEDEN
scala

About Scala

For nearly 40 years, Scala has been one of the world’s most recognized digital signage software brands, trusted by global brands, retailers, and system integrators to power secure, reliable, enterprise-scale digital experiences.

Today, Scala is a Dise company. As part of Dise and the Vertiseit Group, Scala combines its global brand recognition and extensive installed base with Dise’s proven partner-first culture and expertise in In-Store Experience Management (IXM). Together, they are building the next generation of enterprise digital signage software while staying true to Scala’s heritage as a software platform delivered through partners.

After the acquisition in May 2026, Scala is returning to its roots as a software-only, partner-only platform, enabling system integrators and solution providers to build, deploy, and scale digital signage solutions with confidence. Backed by Dise’s product innovation and long-term investment, Scala continues to deliver the stability, security, and scalability that have defined the brand for decades, while accelerating the transition to modern cloud-based software and recurring SaaS services.

Headquartered in Varberg, Sweden, with teams across North America and Europe, Scala continues to support its global partner community and customers worldwide. Together with Dise, Scala is shaping the future of digital signage through innovation, collaboration, and an unwavering commitment to partner success.

About Vertiseit Group

Vertiseit is a leading platform company within In-Store Experience Management (IXM). Through its subsidiaries Dise, Grassfish, Visual Art, and Scala, the Group enables global brands and leading retailers to enhance the customer experience by creating seamless customer journeys that connect the physical and digital worlds.

Headquartered in Sweden, Vertiseit has approximately 300 employees across Sweden, Norway, Denmark, Finland, Austria, Germany, Spain, the UK, and the USA. During the period 2012–2025, Vertiseit achieved an average annual recurring SaaS revenue (ARR) growth of 48 percent (CAGR). For the full year 2025, the Group reported net revenue of SEK 676 million with an adjusted EBITDA margin of 16 percent. Since 2019, Vertiseit’s Class B share has been listed on Nasdaq First North Growth Market.

Dise Leadership Team

Sebastian Kryh, CEO
Tom Berry, CCO
Ton van Hout, COO
Fredrik Bergstöm, CTO/ CO-Founder
Daniel Bloch, CPO