Bring the online shopping experience in-store using personalization, automation and insights
The retail landscape is rapidly changing, and for leading brands, cutting through the media noise is key to attracting consumers and turning them into customers. Studies show that 70% of the human brain is used for sight — and marketing technology such as smart digital signs elevate the way brands engage consumers, drive sales and impact brand value. Influential shopper experiences need to be powered by an impactful digital communication strategy — driving shopper attention and action. Scala powers millions of digital signs around the world, leading the wave of transformation in brick and mortar retail.
Digital marketing solutions open the opportunity for retail stores to level the playing field with e-commerce — fighting for greater market share by bringing elements of online shopping into the store — while offering a memorable, personalized shopping experience. Before entering a store, shoppers have limitless access to information such as reviews, price comparison and extensive product details. They know that online, their shopping experience will be relatively convenient and informative. Yet shoppers are still coming to retail stores, and marketers have a unique opportunity to lean into this modern shopping behavior, delivering all aspects of online shopping in the physical space while delivering on a memorable, fun experience that inspires repeat store visits.
Our in-store data and analytics platform, Walkbase, brings the same dynamic responsiveness of e-commerce to brick-and-mortar stores today. The platform takes raw data from multiple sources and turns it into actionable analytics in seconds, converting in-store shopper behavior insights into measurable, actionable data that can be applied to a shopping experience in real-time. You can gain deep knowledge about how shoppers are spending time and money in the store. With this information you can now answer questions you’ve never been able to before: How many people went past your stores and how many came in? What was their behavior in the store? Did they go to the shoe section or the grocery section first? What were the bounce, engagement and conversion rates? How about loyalty patterns? What are your shoppers’ preferences, patterns and behaviors and how can you convert that knowledge into increased sales and brand loyalty? Further, Walkbase can provide valuable insight into store operations, informing staffing allocation, product layout and store design.
Digital solutions allow retailers to deliver personalization at scale — adjusting marketing messages and in-store screen content to resonate with current customers. Sales associates’ tasks can be automated with digital solutions including robotics and self-service kiosks, freeing the associates up for customer service-related activities and tasks, assisting shoppers with product selection. Digital solutions can also keep sales associates better informed about the range of items in the store via assisted selling solutions such as tablets equipped with product details, offering an elevated level of customer service and contributing to customer loyalty.