We use cookies.

This website uses cookies that are necessary to make our website work, cookies that remember your preferences and cookies to collect and report anonymous statistics about how you interact with our site. With your permission, we also use marketing cookies to display more relevant ads about Scala to you on other sites. learn more

Strictly Necessary Cookies

Necessary cookies help make our website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.


Preference cookies enable our website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.


Statistical cookies are used to see how users use the website. This information is collected anonymously.

Marketing & Third party

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. These cookies can be placed by Scala or third parties.
accept all
Exterior of a building with giant digital displays

At a Glance

Keep guests informed and entertained through digital solutions
Harness valuable operations data such as dwell times and guest behaviors
Adjust messaging for greater interaction and visibility in real-time

There are unlimited opportunities to improve the guest and employee experience in entertainment venues using a wide array of marketing technology — including digital signs and menu boards to immersive augmented and virtual reality experiences and personalized mobile engagement. From movie theaters to stadiums and amusement parks, our platform for creating, managing and deploying digital media allows venue owners and operators to keep guests informed while being entertained. Digital solutions also remove friction from the guest experience, keeping guests informed and entertained during wait times while driving revenue growth and convenience through service automation and personalization. For example, introducing offering relevant add-on purchases and services at self-service ticketing kiosks increases sales while giving guests a convenient solution for self-service.

Venue owners and operators have the opportunity to learn deeply about loyal guests and visitors, optimizing screen content by delivering personalized messages based on the current guests’ preferences, dwell patterns and behaviors. You can then understand how visitors are spending their time and money while in the venue, park or stadium and answer questions such as: how many people abandoned a long line? Which area of the venue has the longest dwell time? Knowing this information informs a marketing opportunity. Which area of the venue do guests visit first? Staffing allocation and operations decisions greatly benefit from this data. After deeply understanding how guests and employees are behaving, you can deliver offers and optimize experiences based on rich online/offline customer profiles and physical location.

Implementing the most recent cutting-edge technology opens up new opportunities for stadiums, amusement parks, and movie theaters to connect and interact with their audience. Venues using digital signage can not only keep their guests informed but also engaged by offering social media engagement throughout the park. Deliver a memorable moment for your visitors as they send pictures in real-time to digital signage throughout the area. Digital displays can also provide an added source of income as they can be monetized through advertisements from local businesses and brands.

Bringing digital into an already entertaining experience can attract and inform audiences while increasing engagement, interaction and brand experience. Digital allows marketers to adjust and tailor messaging in real-time, ensuring it’s relevant to current audiences. This includes menu board adjustments for an out-of-stock item, change of venue for a show, parking or ticket updates. With fierce competition in the world of entertainment, it is important to be committed to delivering a complete, fun-filled experience. Scala’s innovative digital solutions work seamlessly and unobtrusively behind the scenes while boosting sales and improving the experience. From movie theaters to amusement parks, entertainment venues have a lot of moving parts, and digital is proven to improve operational efficiency while reducing visitor friction, helping to quickly meet business objectives.