Creating an Omnichannel Experience for boohoo
To bring the ambitious designs for the corporate head office of leading online fashion group, boohoo, to life, inurface media enlisted the technology and expertise of Scala.
Using a variety of screens, interactive terminals and creative audio, the boohoo corporate offices in Manchester and London are now inspirational spaces not only for staff teams to execute crucial company operations but for the company to host innovative events such as fashion shows, presentations and high-profile meetings. The design and high specification finish of the offices has earned an AV Award for corporate project of the year.
The 490 square meter showroom space within the London Regent’s Street office provided a unique opportunity to creatively display the breadth of the boohoo brands.
Curving across the showroom space, the 3 x 5.25 meter wall with a 1536px by 2688px resolution, commands attention with ‘always on’ content streaming across the oversized screen managed and maintained through Scala CMS.
inurface media installed 10 street-facing LED window screens in the London office to catch the attention of those passing by.