Flight Centre knew the importance of measuring the success of such a huge communications strategy overhaul, so the legacy print signage was measured against the new digital installation. The impact of the digital signage was immediate and strong with a proven, measured increase in both views and attention time from paper pricing boards compared to the digital pricing boards. The award-winning solution is currently in more than 300 stores with 700 screens.
As Australia’s largest travel retailer, Flight Centre decided in late 2013 to modernize its stores with more engaging, informative and entertaining communications to travel seekers at the point-of-decision, as well as using digital to draw in potential customers passing by the outlets. The digital strategy, executed in mid-2014, integrates back office systems to provide a quick speed-to-market for special deals, highlights unique and short-lived specials, as well as uses screens that play full-motion high-definition (HD) and 4K video of popular travel destinations. Additionally, business information such as real-time foreign exchange currency rates and dynamic airline ticketing prices is integrated into the content.