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Whitepapers on the Emerging Narrowcast Industry.
Digital Signage Whitepapers
As a founding sponsor of CAP Ventures' Narrowcasting Forum, an active member of POPAI Europe, and SIIA award-winner for Best Marketing Technology Solution 2002, Scala is and has always been at the forefront of visual communications for over 15 years.
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Digital Signage in a Printed Sign Universe
This document defines the various sources and workflows of in-store Visual Merchandising (VM) materials in the modern retail store. The retail system framework can be relied upon to provide a common data infrastructure for each VM technique. It should therefore not be necessary to create a new system infrastructure or "business silo" purely for Digital Signage.
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5.2 Million MPEGs... is that any way to run a digital signage network?
In a new whitepaper entitled "5.2 million MPEGs... is that any way to run a digital signage network?", Jeff Porter, Executive Vice President for Scala, explains the ins and outs of content creation for digital signage networks.
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How Infochannel 3 Works Download PDF
To take the mystery out of digital signage networks, this paper by Richard F. Trask, Marketing Director at Scala, Inc. will address the question posed to Scala personnel almost every day - How Does InfoChannel 3 Work?
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Dynamic Digital Signage Networks: Thousands of Channels of Television
Before the beginning of the new millennium pundits in the entertainment industry predicted that there would 500 channels of television. The reality is that within the next 5 years there will be thousands of channels of TV like content created, produced and delivered for specifically defined target audiences in a whole range of business or other organizations worldwide. Every organization will have the ability to deliver their own "channel" by deploying a Digital Signage network that will provide an opportunity for companies to communicate in a personal way to their customers and employees.
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Planning Network Architecture (Network Whitepaper)
Advanced visual messaging solutions such as Scala InfoChannel handle all video, audio, graphics, and text as data. And Scala's 15 years of experience in the field has helped to create a technology that is virtually indifferent to the type of network used be it Dialup, LAN, WAN, Wi-Fi, IP/Multicast, or Satellite.
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How to Succeed in Dynamic Signage Your First Time (Real World Whitepaper)
What does it take to make this all work? Getting the traditional advertising or visual merchandising people, who have a lion's share of the clients, together with the IT and display specialists can be challenging.
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Introduction to IP Multicast Transmission (Multicast Whitepaper)
Imagine if you could communicate with those 1,000 remote sites by sending content just once. That's the beauty of IP Multicast. And that's the beauty of Scala's software family: the same software architecture scales from 10 players to 10,000 players seamlessly.
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Development & Growth in Retail Television (Retail Whitepaper)
New systems recently installed are running in motorway service areas, travel agents and hairdressers, in fact anywhere where there is a captive audience there is an advertising opportunity.
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Avoiding Image Burn-In (Creative Whitepaper)
A widespread problem not unique to plasma screens is known as image burn-in. Indeed it can even happen in ordinary televisions or monitors, but the investment in PDPs is so much higher that it magnifies the risk of poor design for broadcast (cable television) or narrowcast (closed circuit) playback.
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InfoChannel Network Overview (Network Architecture)
A brief introduction to how a flexible InfoChannel network can be laid out.
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General Q&A (Technical Briefs)
The future of narrowcasting is being forged everyday. Come back often to get some answers to some of your burning questions.
