Customer Communications
Inform, assist and engage patients, shoppers, students, travelers, visitors and more
Clear, timely communication is essential for any customer-facing business. Whether conveying opening hours, promotions, wayfinding or critical safety information, digital signage offers a reliable, scalable channel to share the right information with the right audience at the right time. Scala’s robust content management system and commercial-grade media players integrate content and data from multiple sources, ensuring that information is delivered accurately and reliably across any number of screens. Scala technology also integrates seamlessly with existing systems, so businesses can enhance their customer communications with minimal disruption.
What Scala’s Digital Customer Communications Deliver:
Reduced Customer Frustration
In healthcare, displaying real-time information can reduce perceived wait times by up to 35%. In retail, an estimated 3–5% of revenue is lost when shoppers cannot locate products. Digital signage addresses these pain points, and many others, directly.
Targeted Promotions
Surface the most relevant offers to the right shoppers at the right time using dayparting, loyalty data and audience insights.
Retail Media Revenue
With Scala technology, property owners and retailers can effectively monetize in-store screens to create an entirely new revenue stream.
Enhanced Brand Reputation
Professional, well-maintained digital communications signal a modern, customer-centric brand.
Real-Time Information Updates
Scala’s powerful CMS and player capabilities ensure that time-sensitive information, from departure boards to emergency notices, reaches audiences the moment it matters.