Interactive Experiences
Integrated solutions that win attention, secure sales and deepen understanding
Scala’s integrated interactive solutions combine cutting-edge hardware with flexible software to create unforgettable in-store and on-premises digital experiences. From Lift and Learn activations to large-format screens controlled by shoppers’ mobile phones, Scala technology captivates audiences and delivers a flawless experience every time.
Benefits of Scala’s Interactive Experiences:
Product Discovery
Lift and Learn, Guided Selling and triggered signage solutions capture attention and encourage customers to explore products they might otherwise overlook.
Deeper Understanding
Interactive digital displays can convey information that static signage simply cannot including supply-chain transparency, unique product attributes, customer reviews and more.
Increased Dwell Time
Digital interaction encourages shoppers and visitors to linger longer, deepening brand awareness and loyalty while increasing the likelihood of purchase.
Actionable Shopper Insights
Every touch, trigger and interaction generates data. Learn what drives purchase decisions through Guided Selling responses, Pick and Play engagement and Lift and Learn activity. Use those insights to shape future strategy.
Scala’s Interactive Solutions Include:
Encourage product discovery, comparison and conversion with a digital solution that invites interaction and generates shopper insights. Scala’s Lift and Learn solutions pair industry-leading content management software with commercial-grade hardware built by digital signage experts. Each solution ships ready to deploy with a built-in CMS, 4K screen, shelf-edge displays, media player and industrial fixtures. Installation is straightforward with solutions fully operational in hours.
Increase product consideration, eliminate guesswork and gather customer preferences with this scalable touchscreen solution. Shoppers answer a series of questions and receive tailored product recommendations. Nearby digital shelf-edge displays, powered over ethernet, highlight suggested products and prompt complementary purchases. The data captured delivers deep consumer insights, enabling increasingly personalized experiences over time.
Put control in the customer’s hands with large-format digital signage driven by shoppers’ personal devices. Using QR-code functionality, Pick and Play lets customers access the information they need while creating a memorable moment of experiential retail.
Attract attention from passers-by to spark exploration, or use product selection as a trigger to reinforce the customer’s decision to purchase.
Read how Scala has worked to deploy interactive experiential solutions
In retail, 80% of all global purchases still happen in-store. In the cultural sector, 87% of leaders rank audience engagement among their top three priorities. Deploying an interactive experiential solution on your premises opens up powerful new opportunities. As your collaborative partner, Scala will build, deploy and, when you’re ready, scale a solution that delivers measurable results.
