Flight Centre Travel Group Sees Measurable Results Switching to Digital Signage in Retail Stores
Award-winning solution includes impression measurement, live data integration and localized targeting. Flight Centre Australia, one of the world largest international travel outlets, wanted to modernize retail stores by introducing digital signage.
Flight Centre Australia wanted to cater to its savvy and well-connected world traveler clientele by modernizing stores to create an impactful retail travel experience. As part of a broader strategy to enhance the in-store experience, Flight Centre partnered with TechMedia to implement and support a digital signage solution with Scala. The solution needed to be robust, easy to use, scalable and implemented in 300 stores worldwide with a variety of screens from video walls to 84-inch 4K-display.
At a Glance
Currently found on 700 in-store and street-facing screens in 300 stores using 600 players
Powering screens of varying shape and size, including video walls and 84” 4K displays
Displaying full-motion videos selected by sales associates to specifically target current in-store audiences
Integrating real-time data feeds for foreign exchange currency rates and dynamic airline ticketing prices
According to Michael Frost, proven successful with anonymous video analytics showing an 89% increase in views and a 52% increase in attention time from the paper signs to the digital signage