WE Fashion Flagshipstore
Fashion retailer WE Fashion engaged Scala and DDJ Media to design and install an impressive and shopper-centered digital solution for their flagship store.
WE Fashion partnered with Scala and DDJ Media to create a remarkable digital solution for their Amsterdam flagship store. The objective was to provide an exceptional shopping experience while showcasing the brand’s history. The solution included adaptable displays, interactive touchscreens, customer service points, and real-time social media feeds. This scalable solution can be implemented across all 180 WE Fashion stores.
The creative solution, utilizing a variety of screen shapes and sizes can be adapted to be implemented across all 180 WE Fashion stores.
Customer-conscious touches were implemented, such as a fitting room area with staff call buttons and phone holders for sharing outfit pictures.
The digital signs were installed at 40 different locations across the store. Varying in size, these screens share new collections and promotional information with customers as well as displaying the WE Fashion Instagram feed.