First Abu Dhabi Bank
Scala and Synchronized Business Solutions Brings the “Wow” Factor to First Abu Dhabi Bank.
First Abu Dhabi Bank (FAB) sought a digital solution to reinvigorate and modernize its new Head Office branch in Cairo. FAB required a Head Office experience with the “wow” factor — one that conveyed the innovative and modern nature of the brand. As part of the Scala solution, digital touchpoints such as screens, interactive terminals and personal device integration replaced paper marketing material such as posters and brochures.