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Award-winning solution includes impression measurement, live data integration and localized targeting. Flight Centre Australia, one of the world largest international travel outlets, wanted to modernize retail stores by introducing digital signage.
Flight Centre Australia wanted to cater to its savvy and well-connected world traveler clientele by modernizing stores to create an impactful retail travel experience. As part of a broader strategy to enhance the in-store experience, Flight Centre partnered with TechMedia to implement and support a digital signage solution with Scala. The solution needed to be robust, easy to use, scalable and implemented in 300 stores worldwide with a variety of screens from video walls to 84-inch 4K-display.