Goal: Create a paperless banking environment that conveys the forward-looking brand values of FAB, as well as clearly communicates bank operations and services to customers.
Keen to convey the forward-facing vision of the bank as well as its commitment to customer service, the environment and utilizing technology to better serve its clients, FAB sought to create a seamless digital customer experience in its newly renovated Cairo Head Office branch. The Head Office branch needed to have the “wow” factor able to impress the valued customers of the branch as well as enticing potential new clients.
Challenge: Eliminate paper from FAB branches and still be able to clearly communicate with customers in a bespoke manner.
FAB wanted to offer a fully digitized and eco-friendly space to their clients. With a desire to go paperless, design partner Synchronized Business Solutions (SBS), powered by Scala, had to develop a digital solution that allowed customers to easily access the information that they needed and also be kept informed of bank operations and promotional offers. The FAB Head Office Branch in Cairo needed to demonstrate the brand’s commitment to technology, customer convenience, compliance and safety. As a showcase of the bank’s brand values, the installed digital solution needed to be visually and operationally impressive, while offering up-to-date information and a seamless experience for walk-in customers.