Creating a digitally driven store for the Debenhams Beauty Bar
The Debenhams retail brand closed all of their store premises in 2021. Bought by the boohoo group, Debenhams is now a predominantly online brand but a bricks and mortar location was required to give customers an essential brand touchpoint.
inurface tapped Scala to provide the digital signage management system for the screens they installed across the new Debenhams.com Beauty store in Manchester. Set over two floors and covering a total area of 7,552 sq. ft, the new bricks and mortar premises reflects the digital focus of the Debenhams Beauty brand.