Digital Signage Software Features

Digital signage is an increasingly popular and highly useful tool that industries across the board are investing in. It’s relevant, timely messaging abilities enable businesses to level up their marketing and customer experience offerings, setting the innovative apart from those stuck in the past.

Digital signage, powered by digital signage software can be used across an array of markets including retail, quick-service restaurants, corporate communication, finance, entertainment, automotive, healthcare, education and so many more.

The Scala platform is trusted worldwide and:

  • Is infinitely customizable, yet simple to use out of the box
  • Has intuitive templates and web-based interface
  • Integrates with virtually any data or content source
  • Is stable, scalable and proven

Our digital signage management system, platform, called Scala Enterprise, allows retailers, employers and marketers to tailor communications, focusing messages for a specific audience, location and time. A centrally managed and locally updatable content management system (CMS) allows you to control and customize messaging to audiences, customers, personnel and visitors. Your network will be easier to manage as it comes with flexible scheduling options, permission-based user roles and network monitoring features. This system includes Scala Content Manager, Designer and Scala Player to provide these user-friendly capabilities for marketing and content development teams.

An easy-to-use playlist format allows for the organization and scheduling of content, images, videos and even live feeds such as social, weather forecasts or the news.

For example, in a quick service restaurant, if your menu items change throughout the day, you can use digital signage for dayparting, removing and adding items as and when availability changes, or according to current local conditions such as time of day, weather or popularity or promoting limited time offers.

Man is working on the laptop


From simple one-to-one systems to the complexity of thousands of displays, you can create and deploy your digital experiences with confidence, knowing our digital signage management system, Scala Enterprise, will perform no matter what situation.

  • Stable and reliable performance 24 hours a day, 7 days a week
  • Superior playback technology delivers smooth sub-pixel motion without distracting choppy stutters
  • Players will only download changes, not the entire content
  • Access localized and globalized support
  • Create and deploy content effortlessly


Scala delivers a complete user-friendly experience with three easy-to-use digital signage software programs that allow you to design, manage and deliver content to multiple media players and displays.

  • Schedule and deploy your message to one or even thousands of screens
  • Design and customize your own content with your favorite tools or choose from multiple templates
  • Display live feeds such as news, weather, traffic, financial data and social media, in real time

Flexible and Scalable

The Scala digital signage management software is flexible and scalable, allowing you to customize every aspect of your digital experience. Accomplish any objective no matter the size or scope of your project while being limited only by your creativity. Our full solution offering includes our digital signage software as well as Scala-branded hardware and a global, agency style in-house services team.

  • Effective communication through the integration of different information systems
  • A wide range of complementary hardware including display options, media players, content acceleration devices and AiO tablets
  • Proven ability to scale a project with confidence, knowing it will run smoothly
Digital signage designer software on computer

Scala Designer

Scala Designer is specifically designed for creating digital signage content that is brand-consistent, interactive and optimized for digital display. Leverage our existing and easy-to-use templates as a starting point or create custom content to fit your campaign and brand message. Scala Designer supports and includes a wide range of media formats for images, graphics, video, flash and sound. Add RSS feeds, social media or other third party content while using hundreds of built in effects and transitions and our library of clip art, stock images, templates, backgrounds, and stock video all with Scala Designer.

Scala’s digital signage software allows marketing and development teams to create fully personalized digital signage based on the company’s brand identity. Delivering dynamic visuals to your guests helps to boost engagement, increase conversion rates and grow brand awareness.

With the human brain’s ability to process visual data 60,000 times faster than basic text, designing customized digital signage can improve brand reputation and attract attention. Compelling imagery can bring your brand to life and influence even the most evasive audiences.

Scala Designer digital signage software was created to help novice, intermediate and expert marketers produce polished, professional digital signage at all levels. The intuitive interface makes it easy to combine elements such as text, images, graphics, video, sound and animation for the ultimate engaging content.

Scala Designer also handles converting files or re-rendering, easily aggregating multiple media formats for images, video, audio, streaming and HTML. This aspect of the software gives marketers more control over the final playback quality, because the file is rendered live and leaves the original data unaltered.

Advanced features included in Scala Designer digital signage software include language support, design customization and crawl capabilities. With such a user-friendly interface, design customization is easy — insert smooth transitions, scale content to fit portrait or landscape styles and add interactive buttons. Text driven by data also has the ability to crawl at a controllable speed.

Scala Designer
Digital menu boards running on player software

Scala Player

Scala Player software delivers stable and reliable 24/7 playback even if your network connection goes down. By sending content directly to media players using store-and-forward technology means never having to worry about blank screens. As part of the digital signage management system, Scala Player also keeps a log of events for simplified ad billing and error tracking and has the ability to update on-air without interruption. Utilize real-time data insertion for news, weather and updates to keep your content current.

This aspect of the content manager is compatible with both Linux and Windows. Scala Player also delivers smooth sub-pixel movement and does not download the files as a whole. Saving only the changes that were made, the software mitigates choppiness and eliminates unnecessary content. This seamless interface can also play back interactive videos on a touchscreen monitor for ease-of-use.

Scala Player
Digital signage content manager software on computer

Scala Content Manager

Schedule and manage your content and deploy it to hundreds, even thousands of digital signage displays, from any Internet-connected computer using Scala Content Manager. Create dynamic playlists using scripts, messages, videos, flash, HTML or static images with our easy-to-use, web-based interface. The software can also be used to create sub-playlists that can function independently, or grouped together under a single larger playlist. Easily organize content by file type, categories and metadata for a smoother user experience. Take advantage of Content Manager’s flexible scheduling options, permission-based user roles and network monitoring features to make managing your network easier. In the event of an emergency, you can also program automatic emergency notifications that will override the display when triggered.

This digital signage management system allows you to create timetables and playlists to help keep your marketing and development teams on track. Template support and plan-based content distribution also come with this digital signage scheduling software. Navigate through Scala Content Manger’s user-friendly interface and manage all types of media effectively. You will also have access to hundreds of pre-made templates with customizable data fields.

Simply populate the template with your own brand images and copy, and you will be creating engaging content in a very short amount of time while ensuring that brand design and messaging standards are upheld across all users. Additionally, designated user approvals can be placed, triggering an email to be sent to selected users before the digital display content is updated. It works similarly to password-protected content.

Advanced features of Scala Player digital signage software include smart playlists, scheduling, permission-based user rolls and triggers. Smart playlists can be built by programming a set of rules by which the system will automatically generate custom playlists without any extra user input. This type of smart content distribution will pick specific files based on the changes made within those files.

Maintenance scheduling enables you to reboot the system, send or receive certain files and install updates passively. In order to minimize the disruption of the network or workflow, maintenance may be scheduled ahead of time and can be activated remotely.

Permission-based user roles may also be assigned to boost productivity and increase security. Triggers lie time and events can be preset as well. Time triggers are activated once a set time is reached, and event triggers can be set to play content based on external events such as weather conditions.

Scala Content Manager

Current and Past Scala Enterprise Releases

A full summary of current and past releases, as well information on key features, enhancements and supported upgrade paths is available at the links below.

Scala Enterprise Release Overview - Summary of release dates, key features and eligible upgrade versions

Scala Enterprise Release Notes - Detailed information on the features and improvements in each release

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