Taipei Arena Uses Social Media in Giant DOOH Signage Install
The largest digital display screen in all of Taiwan, measuring 2400 meters², is on the outside wall of the Taipei Arena to display photos shared on social media in an engaging fashion.
Taipei Arena is an impressive structure, built in 2005 to host major international indoor sporting events in Taiwan, holding 15,000 people. Additionally, 2,000 feet² is dedicated to an array of shopping, eating and entertainment facilities. With a huge audience – nearly 13 million visitors to the complex as well as nearby commuters – Nova Media wanted an impactful way to capture attention while at the same time creating a memorable, entertaining experience. Additionally, the opportunity to generate advertising revenue.
At a Glance
Uses a 2400 meters² LED screen to display photos and messages from social media
Incorporates an easy-to-use mobile app for uploading photos into the approval queue
Integrates with Facebook by posting a mock-up picture to say when their photo would appear, getting them and their friends excited about seeing it
Captures the image being displayed via webcam and carried the social engagement even further by posting the real-world picture on the user’s Facebook wall
Also generates advertising revenue and, as a public service, displays government and emergency messages