Shell Oil Expanding Successful Digital Signage Installation to 600 Stores Throughout Brazil
Following an uptick in sales, Shell Select will add ten new stores per month as well as apply the solution to new “Bem Aqui” stores.
Following a boom in convenience stores in Brazil it was important for Shell’s in-store experience to set them apart of the competition. Shell wanted to stand out from the growing competition by switching to eye-catching digital displays. Three screens per store show centrally managed core content as well as local promotions and menu items. Because of the digital signage Shell saw an uptick in sales, particularly in sandwiches shown on the screens.
At a Glance
Three screens per store show centrally managed core content as well as local promotions and menu items.
Saw an increase in sales, particularly in sandwiches advertised on the displays.
Plans to increase by 10 stores per month, reaching 600 stores by the project end.