Dynamic and Flexible Solutions for PT MD Media’s Digital Advertising Expansion

PT Metra Digital Media – one of Indonesia’s biggest advertising agencies, is continuously leveraging the latest in digital technology to meet market trends and needs. In 2014, PT MD Media expanded its advertising portfolio by offering Digital-Out-of-Home (DOOH) services. The company has successfully deployed more than 40 LEDs across Indonesia, providing great opportunity for advertisers to reach and capture the attention of more consumers. Pursuing its vision to deliver a robust and premiere DOOH solution, PT MD Media chose Scala Enterprise Digital Signage Software to efficiently manage LEDs scattered in various locations.

Scala’s web-based central server allows quick and simplified operation management of a digital signage network. From its control center in Jakarta, PT MD Media can remotely monitor or change LED content in real-time. Scala can also automate tasks by scheduling different ads and software maintenance, saving manpower time and cost.

Today, each LED loops an average of 5-10 advertisements, varying from still images to eye-catching videos – attracting not just consumers but potential advertising clients.

PT MD Media has gained huge profit growth from its DOOH business.

Advancing to an enterprise digital signage solution paved ways to new business opportunities. The technological edge PT MD Media has over the competition is directly attributed to the introduction of the digital network.