Transform the Retail Experience with Smart Fitting Rooms - Vlog
Video log by Esther Chew
Want to create a seamless and personalised shopping experience for your customers?
Deliver superior in-store experiences that increase satisfaction and drive sales with smart fitting rooms.
Research shows that 62% of shoppers prefer to shop in physical stores as they can see, feel and touch the items before making a purchase. Meanwhile, shoppers who use fitting rooms are over 7 times more likely to buy than customers who do not enter a fitting room at all.
With 65% of the shopping budget spent in-store, it is imperative for retailers to deliver a delightful shopping experience to attract customers, improve purchase conversions and boost revenue.
Watch the video below to see how Scala’s smart fitting rooms help retailers build superior shopping experiences.
Several global retail giants have leveraged smart fitting rooms to elevate the shopping experience for their customers.
Fabletics uses digital screens in its dressing rooms to deliver personalised messages such as birthday greetings and special promotion announcements. It also offers styling suggestions for the clothing that customers have selected to try.
Uniqlo, Neiman Marcus and Topshop have experimented with an AR-powered smart mirror that lets shoppers try on clothing without getting undressed.
Last month, Amazon announced that it would be opening its first physical store with smart fitting rooms. In a one-of-a-kind experience, customers would be able to use the Amazon Shopping app on their smartphones to send apparel that they like to the fitting room to try them out or directly to the cash counter for billing.
Scala offers smart fitting rooms to help retailers enhance the in-store shopping experience. Each fitting room is equipped with a buzzer to enable shoppers to call for assistance while in the fitting room. The staff is alerted via on-screen notification whenever a customer requires assistance.
Worried about customer loyalty amidst the rising retail competition?
Offer your customers an ace customer experience and beat the competition.
Want to reduce queues at fitting rooms?
Streamline the fitting room service by increasing efficiency.
Not sure how to boost customer satisfaction?
Offer them a more connected, personalised and responsive service in the fitting rooms.
Retailers have an unparalleled opportunity to utilise smart fitting rooms to deliver exceptional customer experiences. Scala offers retailers a range of other innovative solutions that empower them in their digital transformation journey.
Find out more about Scala’s retail solutions here: https://www.scala.com/sg/industries/retail/
About the Author
Esther Chew is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.