Digital signage Software-as-a-Service (also known as SaaS) is a cloud hosted subscription-based service which has been gaining popularity in recent times, especially amongst display network operators, corporate users and small business owners.

SaaS offers a cost efficient, reliable and scalable software infrastructure to those who may not have sufficient resources, financial or otherwise, to set up and manage the required back-end server.

Let us now examine the top 5 advantages that digital signage SaaS offers.

1. Reliable & Functional
The service is built to serve a large number of customers. Therefore, you can expect an uptime of around 99 percent or more. Any maintenance work will be informed in advance and kept to minimum hours so you can arrange your schedule accordingly. This predictability and stability minimizes any outage costs.
Cloud-based services are pre-configured and hosted externally by a service provider, hence saving time spent on operations. Once the subscription is paid, the digital signage SaaS will be immediately functional with all the features accessible in your plan.

2. Budget-friendly
Setting up an onsite digital signage network may be overwhelming for small companies just starting out as there are many upfront costs associated with building a secure, scalable digital network, including the purchase of IT equipment and network servers, software and labour costs. With SaaS, these costs are eliminated as they are taken care of by the service provider.

3. Simple Updates and Easy Deployment
SaaS providers take care of hardware and software updates, deploy updates on hosted applications and eliminate this workload and responsibility of customers. Subscribers will also be assured of the availability of the vendor’s IT professionals in the event of any service disruptions or troubleshooting.

4. Flexible and Easily Accessible
Digital signage SaaS provides fantastic flexibility and options. A cloud-based system allows subscribers to access the software easily from any location with an internet connection. This means that changes can be done easily – even at home or on your phone! Set-up is also relatively simpler with no complex IT equipment required. Further, as the software is hosted externally by a vendor, changing your usage plan is easy and can be done without advance notice.

5. Scalable
SaaS providers generally offer many subscription options and flexibility to change plans when necessary, for example, when your business grows or when more users (employees) need access to the service. Subscribers may even cancel their subscription and reactivate it at a later date. This ease of control is beneficial especially for small businesses.

In conclusion, digital signage SaaS provides a hassle-free and lower cost alternative for businesses wanting to kickstart their digital transformation efforts.

Find out more about Scala’s digital signage SaaS here.

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Esther Chew is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.

Esther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.