Artificial Intelligence (AI) has become a key element in the digital transformation of retail. One of the key promises of AI lies in creating personalisation and interactivity in the shopper journey.

Today’s digital age shoppers yearn for the same level of interactivity in brick-and-mortar retail outlets as they experience on eCommerce portals. It is time for retailers to explore the exciting possibilities of a world where AI merges with retail.

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AI and digital signage can be a powerful combination, giving retailers a comprehensive solution to help drive business revenue by streamlining efficiency, bringing down costs and scaling up the customer experience by attracting and engaging shoppers better.

Take a look at how one of the world’s leading retailers has leveraged digital signage and AI technologies to transform in-store communication and interactions in this case study.