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Digital Signage Helps Retail Stores Generate Christmas Buzz
Blog written by Esther Chew
Despite the rapid rise in e-commerce, in-store shopping is still the preferred choice for many customers who enjoy the unique experience of touching, feeling, and trying out items before purchasing. According to Forbes, foot traffic and in-store visits to retail, restaurant and entertainment locations have increased 44% since the beginning of 2021.
With the festive season just around the corner, retailers are gearing up for a strong sales uplift and many are implementing an omnichannel approach to integrate digital touchpoints, improve the customer experience and drive sales.
In the highly competitive retail industry, one way for retailers to compete and distinguish themselves is by investing in digital technologies that help create exceptional customer experiences.
Digital signage offers retailers an effective tool for in-store marketing, education, and engagement. Its adoption continues to surge as more retailers introduce digital screens, video walls and tablets to physical stores to attract attention, increase engagement and boost sales.
Let us have a comprehensive look at how retailers can leverage digital signage solutions to transform their stores this festive season.
Create a festive atmosphere: Create a festive ambience and help shoppers get into the holiday spirit by featuring high-resolution Christmas images and videos on digital screens or video walls. Consider augmented reality to help build an interactive component that would keep your audience engaged.
Showcase products and hype sales: Spotlight bestsellers and promote festive sales with eye-catching visuals on shopfront digital screens to attract attention and compel passers-by to enter the store.
Provide dynamic wayfinding: Interactive kiosks that feature wayfinding and directional information offer added convenience for shoppers and help them locate their desired item easily. Interactive wayfinding enhances the shopping experience, increases efficiency and reduces congestion in stores.
Enhance the in-store experience: Elevate the shopping experience to be more immersive, memorable and interactive with the right combination of digital signage and personalised content. Intelligent digital signs can detect information about audience personas and buying preferences, and recommend relevant products.
Increase customer engagement: Technologies such as Lift & Learn and Place & Learn encourage self-guided product discovery and comparison. Lifting or placing a product on a stage triggers a sensor to display product details on a nearby digital screen. This elevates the touch and feel experience in a retail store and increases customer engagement.
Introduce a social wall: Create a high impact video wall by streaming social posts and displaying customer reviews in real-time on custom festive backgrounds.
Digital signage is at the forefront of a retail revolution as more retailers realise its benefits. By going digital, retailers can improve the customer experience, increase footfall, enhance personalisation and boost sales.
Scala has empowered many global retail brands to kickstart digital transformation and enhance their marketing strategy. Read more about our retail case studies and discover more about Scala’s digital signage for retail.
Esther Chew is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.
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