Digital Signage – An Indispensable Solution For Businesses in a Post-COVID World
Blog written by Jasdeep Kohli
In a year of social distancing and lockdowns amidst the COVID-19 pandemic, the communication power of digital displays has been more critical than ever. Digital signage displays have enabled effective communication of health and safety messages, facilitated online learning and virtual meetings, helped many businesses transform their customer experience and essentially, empowered human connection in a seamless manner.
In recent years, digital signage has successfully reinvented the customer experience and provided endless marketing opportunities for many businesses. Digital signage displays have become an indispensable solution for many hospitals, universities, transportation hubs, grocery and retail stores. They help businesses and organisations to inform, educate, engage and communicate with their stakeholders. Last year, the global digital signage market size was valued at USD 21.49 billion, and is expected to grow at a CAGR of 7.5% from now till 2028.
Jasdeep Kohli talks about how businesses can capitalise on digital signage to help transform their marketing, boost their business and promote safety.
Digital signage displays at the office can help put forward a highly compelling visual message promoting wellness, health and safety. This constant reminder is especially useful during the current pandemic.
Social distancing is a challenging task, and this is particularly true in public spaces. Digital signage can display real-time customer count inside a retail store, restaurant, meeting room or an elevator to limit the number of people inside. Also, digital signage displays at the pharmacies and grocery stores can display clear instructions for customers to use the self-checkout counters, helping with possible queuing restrictions and long lines due to extended times to allow for tasks such as cleaning the area in between customers.
Digital signage offers a unique teaching experience with real-time engagement to remote instructors and participants alike. X2O Media’s virtual classroom technology creates an engaging immersive environment with multiple camera views and enables remote users to participate in everything that is taking place within the live classroom. Featuring high-definition, bi-directional audio/visual communication, interactive whiteboards, presentation monitors with content sharing and a suite of integrated collaboration tools - X2O Virtual Classroom is designed to facilitate interaction between instructors and participants.
Digital signage displays at retail and grocery stores can better inform customers by displaying product count and availability. This enables customers to make a quick decision on whether to join the queue, making best use of their time spent in the store.
Beyond health, wellness and public safety messaging, by featuring vivid videos and stunning visuals, digital signage enable brands to stand out and showcase their products effectively to their target audience.
Global leading lingerie brand Hunkemoller which recently opened about 50 stores in China designed a unique experience fitting room to provide a stellar experience for their customers. The experience fitting room adopts different technologies with a combination of picture, sound, light and scent to deliver an impressive shopping encounter.
Meanwhile, the Decathlon Singapore Lab disrupts the conventional retail scene by marrying digital and omni-channel with physical and experiential retail stores. The lab offers experience zones to let customers test out all the in-store products, and provides connected fitting rooms, mobile payment solutions and a conveyor belt that manages online orders in the store. Through this, Decathlon is able to deliver a range of products in a matter of hours in Singapore.
In a nutshell, digital signage is an effective solution to inform, educate, and entertain. The adoption of digital signage has proliferated in recent years, especially now with the need for social distancing, touchless interactions and immersive experiences to attract and engage customers.
With over 30 years of experience, Scala has helped many global brands in their marketing transformation journey. Discover Scala’s industry leading solutions and transform your brand today. Check out: https://www.scala.com
Jasdeep Kohli, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.
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