Blog written by Esther Chew
Since the iPad was introduced in 2010, tablets have become a major hit with consumers and enterprises. With their durability, versatility and varied functionality, in-store tablets merge the best of traditional, sensory-oriented in-store shopping with web-savvy consumer demand for instant data and transactions. Many retailers are adopting this in-store technology to improve the customer experience.
In particular, let us now examine how retail POS tablets can help transform the customer experience.
Retail POS tablets offer a modern touch and promote personalisation and interactivity by providing guided shopping; newsletter and membership sign-ups, rich video and audio content, while allowing shoppers to develop their own experiences, such as choosing how long the engagement will last and selecting only what they need.
In addition, retail POS tablets also enable brands to create an “endless aisle” to shoppers, giving them an ability to buy products online that are not available in store and thereby avoiding potential customer walkouts.
Tablets for retail make great digital signs. Their compact size and portability provide retailers a more nimble approach compared to traditional digital signs. Tablets allow brands to tailor their messaging easily to address different target customers throughout the day. Most tablets nowadays also come with a multi-touch panel that responds instantly and accurately without any dead corners, enhancing interactivity.
Tablets for retail can be utilised to help capture relevant customer data to drive personalised customer service. By leveraging customer profile data such as preferences, purchase history and location, the store associate (equipped with a tablet) can immediately recommend products and/or services without having to leave the shopper’s side. For example, a store associate could use the tablet to create an entire outfit for a shopper based on his/her preferences; visually display that “look;” accept payment; and have the products delivered the way the shopper would like.
Retailers who are using retail POS tablets for checkout appreciate their multi-functionality. They can accommodate inventory checking, ordering, product information and even sales associate training.
With a tablet, a purchase can be performed anywhere in the store. This is especially useful if the products are large and bulky, such as furniture or appliances. If there is a queue, tablets can be deployed to help get customers through quickly and efficiently.
Tablets can be used to increase customer engagement and dwell time. This might take the form of eliciting a social media follow or post, capturing an email or newsletter sign-up, or inviting a product review.
When utilised as an “Interactive Fitting Room Assistant”, tablets can improve the process of trying on clothes by letting shoppers try a look digitally via a virtual mannequin software.
Mobile technology has revolutionized the in-store shopping experience, and fewer devices have done it better than the tablet. There are many ways retailers can use tablets to transform the in-store experience.
STRATACACHE’s latest all-in-one intelligent tablet combines powerful performance with a slim form factor to deliver powerful interactive digital experiences.
Further delight your customers with Scala’s latest LINQ all-in-one intelligent tablets that provides a smart, efficient and personalised ordering experience.
Esther Chew is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.
Esther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.