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5 Ways Digital Signage Transforms the Metro Experience - Vlog
Video log by Esther Chew
Metro systems have the highest performance, speed, capacity and reliability compared to other modes of transportation, making them a popular choice for many. Urban mass transit systems have exploded in recent decades as the world’s population has rapidly urbanised. In Asia, transit systems carry more than 26 billion passengers a year, with the Tokyo subway registering the highest ridership globally, with 3.46 billion trips in a year.
Today, cities are leveraging digital technologies to refresh their metro stations, improve communication and enhance the passenger experience. In particular, transport digital signage is used to deliver dynamic messaging, interactive experiences, convenience and personalisation.
In Delhi, 158 metro stations, including interchange and underground stations, are slated to be installed with over 400 “improvised” information transport digital signage to provide key information (e.g. safety, ticketing and train schedules information) with better visibility.
Watch this video to understand how transport digital signage transforms the metro experience.
From displaying emergency information and offering infotainment, to enabling dynamic wayfinding and enhancing the ambience, transport digital signage is key to creating a seamless, safe and pleasant passenger experience.
Strategically placed interactive wayfinding kiosks guide passengers to their desired destination and reduce chaos and frustration.
Display key information
Display schedules, timetables and maps in real-time.
Convey Emergency Communication
Instantly deliver emergency alerts and updates about train delays.
Entertain passengers with creative content and reduce perceived wait times.
Generate a new revenue stream by displaying brand advertisements.
With over 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customisable.
Scala empowers metro operators to create powerful passenger experiences and transform the transportation hub through smart transportation digital signage solutions.
Find out more about Scala’s digital signage solutions for transportation.
About the Author
Esther Chew is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.
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