Smart Signage Foundations
4 Ways How Corporate Digital Signage Can Improve Internal Communications
Blog written by Esther Chew
With the transformation of office work culture and increase in remote working models, it is crucial for companies to create a robust internal communication network to ensure that all employees are in alignment with the company’s directives.
Apart from emails and chatting apps, corporate digital signage can be a great addition to an organisation’s internal communication system. Digital signage enhances interactivity and audience engagement and acts as a convenient source of information.
Here are several examples of how corporate digital signage can address internal communication:
● Informing your team of company announcements, job openings etc.
● Inspiring your team by displaying goals, accomplishments or motivational quotes
● Entertaining your team with social media feeds, live hashtag walls or team photos
Corporate digital signage could be used to improve inter-organisational cohesion and collaboration efforts within a company. Placed in strategic locations throughout the premises, a digital signage solution can display important information such as: meeting times and venues, weather forecast, health and safety reminders etc., while creating a sense of unity amongst your employees.
Adopting digital signage smartly can also help to unify your employees and break-down “silo mentality”, commonly seen in large organisations.
Enterprise digital signage software could be a very effective tool used to streamline internal communication and improve reception design in the workplace.
Digital signage in the workplace can quickly inform employees about the latest corporate news, welcome visitors and convey a dynamic brand image. The platform allows you to broadcast videos or even update useful content such as the latest weather, news, social feeds, etc.) on digital screens throughout the office. For visitors and employees alike, digital signage can be a great vehicle to showcase the brand image and circulate internal communications in the workplace.
A Harvard Business Review report noted that employee engagement is among the top three indicators of success. This is where digital signage can become a pivotal aspect of your communications, capturing 400% more attention than other communications and delivering messages people remember.
Corporate digital signage may be used to remind employees about the company’s vision, mission and values, thereby fostering a stronger bond between employees and the company.
Extending traditional desktop communications to digital signage solutions can catapult your communications forward to reach employees and drive greater traffic to your intranet and corporate website.
Displaying employee spotlight features, newsletters and product launches on digital screens throughout the workplace helps to advertise content and direct people to find out more from the intranet or corporate webpage, hence boosting intranet adoption and website traffic.
A happy, efficient workplace where employees feel vested in the company vision and where collaboration thrives is the key to innovation and growth. Enhancing internal communication strategies is essential to help businesses stay competitive in the digital era. Further, corporate digital signage for company communications opens a wide array of collaboration and engagement opportunities to improve remote participation.
Scala offers a range of corporate digital signage solutions to help create a cohesive work environment, deliver clear content and optimise workplace communication.
Esther Chew is the Marketing Communications Manager at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.
Esther has over 10 years of corporate communications, marketing and branding experience established from various industries including Marketing Technology, Construction, Infrastructure, Government and Healthcare.
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