Cloud-Based Digital Signage: 5 Reasons to Make the Switch
Blog written by Tara Nichols
For many businesses, cloud-based tech is the future, with their cost-saving benefits proving key to post-pandemic business recovery. Businesses across all industries are switching to hosted or cloud-based technology at a rapid pace. According to Forrester Research, cloud technology adoption is in a stage of ‘hypergrowth’ triggered by the pandemic, and is predicted to grow by 35 percent in 2021, reaching US$120 billion. The Asia-Pacific SaaS market is expected to grow at the highest CAGR to 2025.
Digital signage software-as-a-service is ideal for businesses who want all the benefits of a robust, flexible solution that drives powerful digital marketing, without the hassle and expensive overheads.
Here are just 5 benefits of switching to a cloud-based digital signage solution:
1. Save costs on your digital signage
Some research indicates that businesses who migrate to cloud-based technology across the board can save up to 20% of IT spending as a percentage of revenue. This is because many of the costs associated with setting up and maintaining systems are removed in the SaaS model. Cloud-based digital signage, for example, comes without the high upfront costs of purchasing on-premise server hardware and software, costs that can add up and prove prohibitive for businesses. With Scala SaaS, for example, onsite server hardware is not required, while a subscription-based pay-per-use model allows businesses to only pay for what they use. This drastically reduces the complexity and costs of launching and managing a digital signage network.
Digital signage software-as-a-service also reduces the cost of supporting on-premise systems, including maintenance and implementing upgrades. With a cloud-based service, the vendor manages those activities from a centralized location. It’s a more efficient division of labour, reducing total cost of ownership to the business.
2. Scale your digital signage solution up or down to suit your business needs
Small- to medium-sized businesses are no longer left out of the loop when it comes to reaping the benefits of digital signage. With digital signage software-as-a-service, the plan can be scaled to any business size – meaning if you only have a small core team who need access, you only pay for a small number of subscriptions. Cloud solutions can scale up or down at any time. Typical software licenses are often limited to one user or device — another cost that can add up. With a traditional delivery model, it is often difficult to grow the capacity of your digital signage network without significant upgrades and costs.
3. Collaborate and manage your digital signage anytime, anywhere
Cloud-based digital signage software offers marketing teams an easy way to connect and collaborate, even while working remotely or in varied locations. With content management, scheduling and design tools usually accessed via a web-based interface, marketing teams can ‘dial in’ from anywhere for data sharing and editing purposes. With Scala’s SaaS solution, teams have access to the cloud-hosted version of Scala Content Manager, which allows users to manage and deploy content to many players from any Internet-connected device, such a smartphone, tablet or computer. Scala Content Manager also allows the creation of workgroups to enable role-based permissions, while a handy approvals feature allows selected users to be notified when changes are made. Content updates can be quickly made with Scala Designer Cloud, an intuitive web-based composition and design tool that can also be accessed from anywhere with an Internet connection.
4. Hassle-free deployment
Cloud-based technology is invariably easier to deploy and manage, and quicker to implement, than traditional on-premise software and hardware solutions. The vendor handles setup and implementation, making life a little easier for the customer. With digital signage software-as-a-service, customers can enjoy out-of-the-box functionality, allowing them to implement their digital signage network in a fraction of the time. That’s because the software can be installed and configured ahead of time. With Scala SaaS, set-up and licences are provided by Scala for instantaneous deployment of the digital signage network, meaning customers can reap the benefits sooner.
5. Automatic updates and maintenance
Some studies show that as many as 37% of all businesses choose cloud-based technology because of the regular product updates. With digital signage software-a-service, the customer gets access to new features and updated versions automatically — without the need for a lengthy upgrade or re-installation process. In addition to the cost savings, the cloud significantly reduces the workload and responsibility on the customer to update, upgrade and maintain software. Scala SaaS, for example, provides automatic fixes, upgrades and new features as part of the subscription.
Scala digital signage and marketing technology solutions empower brands to transform their marketing and deliver exceptional customer experiences. Scala SaaS creates a hassle-free way for businesses of all sizes to reap the benefits of modern digital signage, while greatly reducing the costs involved in deploying a digital signage network from scratch. Discover Scala SaaS today.
Tara Nichols, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.