Singapore, 20 May 2022 – Scala Asia-Pacific today announced the appointment of PCI China, a leader in modern audiovisual and control solutions, as its master distributor in China mainland, Hong Kong and Macau. PCI China will be responsible for the sales, promotion, maintenance and support services for a full line of Scala and STRATACACHE-branded digital signage solutions in these countries. This partnership is a culmination of collaborative efforts in the past year and reflects mutual trust between the two parties. Further, it enables both companies to leverage complementary strengths, realise value innovation and share resources to rapidly promote Scala in the Chinese market.

This co-operation comes amidst a digital evolution driven by shifting consumer demands, which is seeing more brands recognising the value of digital transformation and leveraging advanced marketing technologies to boost sales.

Strategic partnership dovetails with Scala’s overall regional strategy

Scala’s marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalised customer experiences. The company has registered phenomenal growth in Asia-Pacific in the last few years and Chinese markets have always been a key focus. This partnership dovetails with the overall regional strategy to reboot and accelerate growth in Asia’s largest economy.

Scala plans to launch cloud-based solution in China this year

Besides deepening its alliance with PCI to springboard growth in China, Scala will be introducing its cloud-based solution – Scala Software-as-a-Service (SaaS) – in the country in July this year. This makes it the first international digital signage solutions provider to launch a cloud-based solution in China.

Scala SaaS offers the complete suite of sophisticated Scala Content Manager tools on a subscription basis. This affordable and highly flexible solution allows businesses to drive powerful digital marketing while greatly reducing the complexity and overheads of launching and managing a digital signage network.

Scala x PCI collaboration brings mutual benefits

PCI has built an impressive reputation and a global presence through over two decades of providing effective and sustainable solutions. It prides itself in delivering excellent user experiences to many global businesses and has a robust network of sales and industry clients.

The collaboration offers a unique combination of Scala’s digital signage solutions and PCI’s solid industry network. Together, both companies will drive effective marketing strategies to promote Scala digital signage solutions and bring enhanced value for customers in the region.

Looking forward to a successful collaboration, Scala Asia-Pacific Managing Director Manish Kumar said, “We are privileged to have PCI China as our master distributor. This collaboration fits into our strategic regional growth plan, fortifies our brand leadership in China, and unlocks the extensive customer base of one of China’s leading audiovisual companies. It also strengthens our continual efforts to better serve our customers and helps to capture the immense potential in China and the expansive APAC region.”

Mishka Chen, founder of PCI, also expressed his expectation for the cooperation, “We are very pleased to cooperate with Scala, which will enrich our solution product line and bring a better experience to users, as well as promote deeper and broader cooperation to achieve mutual benefits and win-win results.”

Learn more about SCALA at and PCI at


Scala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage.

Scala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.

With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.

With its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.

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About PCI

PCI was founded in 1999, and has Shanghai Prime Connections AV Science & Technology Co., Beijing Oriental Prime Connections Film/TV Technology Co. Ltd., and other subsidiaries, with offices in Beijing, Shanghai, Shenzhen, and Hong Kong.

The business covers product sales, technical services, and cultural creativity, with years of experience and extensive channels to offer AVC solutions in diverse fields including conferences, hotels, theme parks, theatres, transportation, entertainment, cinemas, and exhibition centres.

As the main distributor of SCALA, QSC, Sennheiser, Kramer and many other leading global brands, it has participated in the construction of major projects in China, including the Beijing Olympic Games, Beijing Sub-center, Hangzhou G20 Summit, Beijing Universal Studios, Beijing Daxing International Airport and so on, and served many well-known enterprises, government agencies, high-end hotels and cinemas, and other customers.

PCI also has independent intellectual property rights of ControlMax, MatrixMax, KEMU, and other products and solutions to meet the different needs of users. PCI is committed to becoming a more innovative company to provide customers with an enhanced experience.

Media Contact
Scala Asia-Pacific HQ
Esther Chew
Sr. Manager, Corp Comm & Marketing
+65 8123 8595

Scala Asia-Pacific Appoints PCI China