Personalisation at Scale

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Promote Relevant Products to Shoppers in Real-Time, on any Screen

Marketers have a unique opportunity to mirror the personalized approach similar to those found online anytime a guest or visitor comes in contact with Scala’s marketing technology solutions. To deliver personalized content based on personas on a large scale demands a solution that not only can collect data but also utilize it through a visual communications experience. Scala’s concepts allow marketers to give a more unique and engaging approach to connect to their visitors no matter what environment they are in.

benefits

01.

Create a unique, memorable way for shoppers to browse while receiving a personal, curated list of suggested items to help them explore

02.

Bring all the benefits of online shopping into the store, delivering convenience and assisted selling — essential elements of a frictionless shopping experience

03.

Implement an array of technology, including vision and sensor tech, while still being fully customizable

04.

Gather insights on shopper preferences, delivering personalization at scale, in real-time on any screen with a strong digital signage network

Customer Insights

Analytics play a key part in enhancing and personalizing the customer experience,
empowering retailers to learn deeply about shopping preferences and behaviors. Insights gathered are flexible and customizable to examine your KPIs and assist with marketing and retail strategy definition.

Concept Delivery

Utilize our discovery process to analyze and implement the most optimal way to enhance the consumer experience

Leverage strategic partnerships to bring digital display, sensor, mobile and emerging technology to a global market, at scale

Integrate a flexible, intuitive platform for designing, managing and deploying digital content

Work with a global professional services team with an extensive portfolio of skills; as well as the full range of Scala- and STRATACACHE-branded hardware