Insights & Analytics
Today, e-commerce sites have gathered an unmatched level of knowledge of their customers’ buying patterns, and use that data to optimize the guest experience. Bring the same dynamic responsiveness of e-commerce to brick-and-mortar stores today.
Gather Actionable Data on Shopper Behaviours and Store Operations
In today’s competitive environment, it’s more important than ever to gather data about your guests — understanding how they are spending time and money — and use that information to optimize the overall guest experience. Scala’s real-time analytics platform, Walkbase, utilizes sensor technology to bring an unmatched level of insight into visitor preferences and patterns as well as employee behaviors taking place in any physical space. With this data, marketers can develop a more targeted approach for their strategy leading to more qualitative results for project goals.
Convert in-store customer behavior into measurable data
Understand how customers are spending their time and money in-store
Deliver offers and experiences based on rich online/offline customer profiles and in-store location
Improve performance by optimizing marketing spend, staffing allocations, store layouts and hours
Analytics play a key part in enhancing and personalizing the customer experience,
empowering retailers to learn deeply about shopping preferences and behaviors. Insights gathered are flexible and customizable to examine your KPIs and assist with marketing and retail strategy definition.
Utilize our discovery process to analyze and implement the most optimal way to enhance the consumer experience
Leverage strategic partnerships to bring digital display, sensor, mobile and emerging technology to a global market, at scale
Integrate a flexible, intuitive platform for designing, managing and deploying digital content
Work with a global professional services team with an extensive portfolio of skills; as well as the full range of Scala- and STRATACACHE-branded hardware