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Formula Kino has deployed Scala to support 460 screens driven by 114 players in newly opened locations. At each location – 35 cinemas across three times zones – a single Scala-driven cinema hosts up to four three-by-three size video walls, two three-by-one digital posters, up to 15 menu board screens and between four and eight ticketing desk screens.
Leading Russian cinema chain Formula Kino, which boasts 264 movie theatres over 35 locations across three Russian time zones, is rolling out extensive Scala-supported digital signage across new locations as part of the modernization of its on-location customer communications, which started in 2013.
The brand is focusing on entertainment as well as comfort: it not only offers its customers premium theatres but also runs advanced technologies such as as 3D PRO and RealD 3D to deliver best-in-class 3D experiences.