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Dynamic promotions count down to game day with videos based on current weather conditions.
The United States Women’s National Team was gearing up for the 2015 FIFA Women’s World Cup, and Fox Sports Marketing Group wanted a creative, impactful way to reach a large audience, hyping them up for the worldwide event. Scala Certified Partner AEG Multimedia created a campaign with full-motion high-definition (HD) videos of the team practicing both day and night, and in different weather conditions. The solution utilized a 20-screen network and displayed content organized into playlists from Scala Enterprise Content Manager 24 hours a day.