Liseberg amusement park, which celebrated its 90th anniversary in 2013, is located in Gothenberg, Sweden. The park has rolled out an extensive digital signage network, driven by Scala technology, to support a variety of marketing and communication efforts around the park.
Liseberg has rolled out an extensive digital signage network, driven by Scala technology, to support a variety of marketing and communication efforts around the park. These include digital campaigns at the entrance of the park, digital menu boards in the quick service restaurantsand queue management support around the park. “We have installed information screens, menu boards and game screens of different kinds,” explained Katarina Kolb, digital specialist at Liseberg. “They all contribute to improving the overall experience for our visitors.”