Driving Digital Signage with Distinct Content at Wendy’s Global Locations
International fast food chain Wendy’s wanted to stay ahead of the QSR competition in the digital signage revolution. After numerous false starts with other software providers, Wendy’s selected Scala, which enables digital menu boards that display content tailored to local tastes and which can be altered either in-house or remotely.
Five years ago, the then CEO of Wendy’s International issued a directive that “when the QSR (Quick-Service Restaurant) industry went all digital, we needed to be ready with a fully scalable, operational, supportable solution for the entire brand, remembers Nick DeCarlo, Director, Restaurant Solutions at Wendy’s. Today, Wendy’s has approximately 2,500 media players running digital menu boardspowered by Scala software in many of its nearly 6,500 North American corporate and franchise restaurants.
International fast food chain Wendy’s wanted to stay ahead of the QSR competition in the digital signage revolution.
Digital menu boards display content is tailored to local tastes and can be altered either in-house or remotely.
Wendy’s Case Study