In this instance, the biggest challenge for Panos was justifying the cost of the upgraded digital signage to its franchisees and to start using the signage network as a sales generating tool.
To help Panos demonstrate, measure and optimise the impact of its digital menu boards and to provide a quantitative measurement of its ROI, Scala Advanced Analytics measured the initial sales results and recommended interactive improvements to the digital in-store campaign. The outcome was that targeted signage increased sales of the beverage by more than 7%.
The overall results led to the conclusion that the key to capturing the customer’s eye is the frequency at which a targeted message is run. It also highlighted that purchasing behavior can be measurably influenced by in-store digital marketing campaigns.
Digital Signage to drive sales - This successful deployment by Panos illustrates how the Food & Beverage sector can use digital signage to drive sales and generate demonstrable results. By running sustained, targeted messaging campaigns on a network of digital screens across numerous locations, Panos is both modernising its customer interaction and opening up new revenue streams for its franchisees.