Creating a ‘‘Virtual Fitness Experience’’ with Gym Digital Signage
Basic-Fit, the largest budget fitness club chain in Europe, created an impressive “Virtual Fitness Experience”, powered by Scala, in more than 800 locations across the Netherlands, Belgium, Luxembourg, France and Spain. The Virtual Fitness Experience offers live, virtual group lessons to provide a comprehensive and complete exercise experience. Designed and engineered by Scala Partner First Impression, the system uses Scala Software to centralize playlists in a single environment across five countries.
Basic-Fit implemented Scala Software to deliver their impressive Virtual Fitness Experience concept to more than 800 locations across Europe. It is a complete solution that consists of an LED video wall, a powerful sound system and a colorful LED lighting set, using lighting control system scripts (DMX). With this equipment, any room is transformed into an immersive fitness experience, all managed and distributed by Scala.
Goal: Easily and efficiently communicate with hospital visitors by improving upon existing digital signage network
Challenge: Implement a way to share important corporate, health and wellness messaging, including messages that are specific to different locations, during a global pandemic
Solution: Partner with full solution provider Scala to create a new easily managed digital signage network
Result: An effective communication platform that has improved brand awareness, conveys critical, timely information and is well supported.
Basic-Fit Case Study
Read the full Basic-Fit virtual fitness case study.