With the transformation of office work culture and increase in remote working models, it is crucial for companies to create a robust internal communication network to ensure that all employees are in alignment with the company’s directives.
Apart from emails and chatting apps, digital signage can be a great addition to an organisation’s internal communication system. Digital signage enhances interactivity and audience engagement and acts as a convenient source of information. Studies show that companies can witness up to 83 percent recall rate when information is provided through digital signage.
Let us explore specific ways in which workplace digital signage can help to enhance internal communication.
The pandemic has altered the way offices function. Workplaces now need to have tiered systems, safe distancing measures and limited population within the office. Workplace digital signage can be used to share real-time information such as the number of people in a particular room or across different levels, and the availability of meeting rooms/facilities . Providing live data is an excellent way to keep employees alert and engaged.
Workplace digital signage can be utilized to remind employees on the various precautionary measures to take to safeguard their health and wellbeing. For instance, reminders to wash hands, maintain social distancing and personal hygiene can be prominently displayed on screens throughout the office.
With its plethora of design features, vibrant and dynamic messages on digital screens capture attention much better, compared to traditional email communication.
Employee recognition is a great way to maximise ROI, as motivated employees tend to perform better and more efficiently. Employee recognition signals that leadership is proud of its employees and places value on their contributions. In this regard, workplace digital signage can be utilised to display a high-impact announcement to spotlight a team or individual who has delivered outstanding results.
Digital signage can be utilized to help promote employee engagement by featuring employee profiles on a regular basis. These profiles may include name, department, what they do for the company, achievements, personal fun facts etc.
Another eye-catching technique is to get quotes from a highlighted employee about what they do, their aspirations or how they view their purpose at the company.
Help turn traditional newsletters into a dynamic and appealing must-read component with digital signage. Highlight corporate milestones in an attractive and engaging manner to garner better attention and readership.
Visual content is far easier for most people to consume, which is why 80% of marketers use visual content, and video is now more popular than blogging in social media marketing.
Digital signage is an effective medium for internal brand storytelling to improve employee engagement. Prominently displaying the company’s vision, mission and strategic goals will help strengthen your brand from the inside out. People who believe in and align with the vision and mission of the company where they work are more likely to be more productive and display higher retention rates.
A happy, efficient workplace where employees feel vested in the company vision and where collaboration thrives is the key to innovation and growth. Enhancing internal communication strategies is essential to help businesses stay competitive in the digital era. Further, digital signage for internal communications opens a wide array of collaboration and engagement opportunities to improve remote participation.
Scala offers a range of corporate communications digital signage solutions to help create a cohesive work environment, deliver clear content and optimise workplace communication.