Smart Digital (Signage) Technologies for Hospitals
India has emerged as one of the fastest-growing digital economies in the last few years, registering a 90% growth in terms of digital adoption index from 2014 to 2017. The country’s healthcare sector has embraced digital transformation to achieve universal health coverage, improve healthcare quality and accessibility, and introduce preventive measures to halt the spread of diseases.
In 2018, the digital healthcare market in India stood at INR 116.61 billion, and is estimated to hit INR 485.43 billion by 2024. The digital healthcare market is segmented into tele-health, mobile-health (mHealth), electronic health records, remote diagnostics and healthcare analytics. The mHealth segment is estimated to dominate the market (with 40% share) by 2024, as the use of health & fitness apps and wearable devices continue to gain popularity by providing enhanced accessibility and convenience.
Amid the ongoing pandemic, other major factors contributing to the growth of the digital healthcare market in India include: the increasing need for public safety, restricted movement orders, changing demands of patients and a heightened need to increase patient satisfaction.
Healthcare digital signage plays a vital role as hospitals modernise and shift towards digital adoption. Healthcare digital signage provides a powerful visual communication tool for hospitals to engage their audience, elevate the patient and visitor experience, and optimise space.
The global healthcare digital signage market is expected to exhibit a CAGR of 8.4% in 2021-2028, as more healthcare providers seek digital signage solutions to help deliver a seamless and personalised patient experience.
For instance, the Pantai Hospital Kuala Lumpur underwent a major renovation which included giving a modern, futuristic look to a new 12-storey building, and accommodating the growth in patients and hospital personnel. To enhance communication between staff and patients, and to creating an engaging environment for visitors, the hospital switched to digital signage, incorporating 45 displays throughout six different zones in the new wing, digital displays at lift areas, as well as a video wall and digital wayfinding solutions at the main lobby.
Digital signage is one of the most powerful marketing tools today. Ahead, we discuss the key benefits of healthcare digital signage and outline how they help hospitals deliver a seamless and pleasant patient and visitor experience.
Create a Positive First Impression
Entering a hospital or treatment facility can be a nerve-wrecking experience. Display a warm welcome message on entrance digital screens and create a calming atmosphere by displaying tranquil imagery, music and videos at waiting areas.
Provide Digital Wayfinding
Finding your way around large hospitals can be physically and mentally straining. An interactive digital kiosk that offers wayfinding information guides patients and visitors to their desired destination quickly and easily, while informing them of nearby amenities such as cafeterias or taxi stands.
Reduce Wait Times
Prolonged wait times often leads to frustration and anxiety. Deploying healthcare digital signage at entry and exit points that offer real-time queue updates can reduce anxiety and perceived wait times by 35%.
Digital signage in waiting rooms that display health tips and other trivia alleviates waiting room stress and educates patients. Meanwhile, touchless payment options at hospital pharmacies speed up the billing process and minimise queues.
Offer Personalised Care
Bedside tablets offer personalised care and provides important information such as medication, course of treatment, food menu and health status.
Enhance Internal Communications
Healthcare digital signage offers a simple and effective way for hospitals to streamline communications and ensure that messages like updated policies, emergency notifications, upcoming events and continuing education opportunities are widely distributed to staff, even across multiple campuses.
Healthcare digital signage helps hospitals to deliver seamless patient experiences and increase patient satisfaction. Self-service kiosks, digital displays with health-related news and updates, and wayfinding kiosks all work together to create a professional and well-connected persona for hospitals.
Scala provides effective and reliable healthcare digital signage solutions to elevate the patient experience, streamline operations, and promote a safe and pleasant environment. Find out more about Scala healthcare solutions here.