Phygital Driving Large Gains in India’s Retail Industry

India’s retail industry has grown exponentially in the past two decades. India’s retail sector was estimated at US$ 883 billion in 2020 and is projected to reach US$1.3 trillion by 2024. It currently accounts for 10% of the country’s gross domestic product.

Today, India is the fifth-largest and preferred retail destination globally. India’s organised brick-and-mortar retail sector could reach the pre-pandemic mark of Rs. 5.7 lakh crore with a 23–25% spurt in the next fiscal year. Retail sales have recovered to almost 80% of pre-pandemic levels and are expected to recover fully by the fourth quarter.

The growth of phygital retail is fuelling the retail industry’s efforts to reinvent the in-store experience to drive footfall and increase purchases. Retail digital signage has proven to be an effective solution to enhance the customer experience and boost sales.

Watch this video to see how retailers can leverage digital signage solutions to enhance customer engagement and provide customers with a seamless shopping experience.

Reimagine Retail Experiences with Digital Signage

Retail digital signage helps retailers to create a highly personalised and unique shopping experience. Wayfinding signs, interactive kiosks and touchless payment methods increase customer engagement, interaction and encourage product discovery.

Unsure about how to create a safe shopping environment?

Retail digital signage can be used to create virtual fitting rooms and touchscreen displays with contactless options to ensure the safety of your customers.

Confused customers trying to locate products or stores in your mall?

Retail digital signage can help customers navigate large stores and assist them in locating specific products or stores.

Frustrated customers at checkouts?

Expedite checkouts and create a frictionless experience by integrating digital signage with POS systems.

Clueless about delivering effective promotional campaigns?

Retail digital signage enables retailers to deliver targeted messages according to specific audience personas.

Transform your retail store with Scala digital signage

Scala has helped many global retail brands to transform their retail stores and enhance their customer journey. Find out how to utilise Scala digital signage to personalise the in-store experience and drive sales today.


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Jasdeep Kohli, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.

 Digital Signage for Retail in India

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