Report | Data Deployment
Explore the opportunities for retailers that connect their in-store and online touchpoints to gain crucial customer data and how this information can be used to create an omnichannel and personalised experience.
Explore the opportunities for retailers that connect their in-store and online touchpoints to gain crucial customer data and how this information can be used to create an omnichannel and personalised experience.
95% of the European retailers we interviewed for our benchmarking report, Planning for Post-Pandemic Success, Recovery Solutions and Store Strategies reported that they used sensors in-store to gain key audience insight. However less than half of those that use in-store sensors have this technology integrated with their in-store digital signage. Linking technology across the store and brand touchpoints unlocks huge opportunities for brands to deliver a more personalised experience for shoppers, creating deeper customer loyalty and a more satisfying brand experience.
Discover
Data Deployment