Blog | How a Retail Digital Signage CMS can Elevate Your Customer Experience
Transform Your Marketing With Modern Digital Signage
Video log by Jasdeep Kohli
Today, 93% of all human communication is visual. Dynamic digital signage solutions can improve in-store marketing, increase customer engagement, and boost sales and productivity. Digital signs have an ever-growing place in our everyday lives. Many restaurants, offices, retail shops, grocery stores, schools and transportation companies are adopting this solution to help their businesses soar.
The global digital signage market is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028. Asia-Pacific is expected to be the fastest-growing region; India and China are anticipated to witness significant growth primarily due to the rising scope of product application in retail stores, offices, hospitals, and hotels. The market growth is accredited to the increasing demand for the digitized promotion of products and services to attract the attention of the target audience effectively.
Scala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.
For over 30 years, Scala has helped businesses across many industries transform their marketing through digital signage and interactive technology.
In this video, find out why large enterprises and small businesses alike trust Scala for modern digital signage and marketing technology.
Jasdeep Kohli, AVP – Marketing (APAC) at STRATACACHE Asia-Pacific, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering public relations, branding, digital marketing and social media marketing. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.
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