The largest digital display screen in all of Taiwan, measuring 2400 meters², is on the outside wall of the Taipei Arena to display photos shared on social media in an engaging fashion.
Taipei Arena is an impressive structure, built in 2005 to host major international indoor sporting events in Taiwan, holding 15,000 people. Additionally, 2,000 feet² is dedicated to an array of shopping, eating and entertainment facilities. With a huge audience – nearly 13 million visitors to the complex as well as nearby commuters – Nova Media wanted an impactful way to capture attention while at the same time creating a memorable, entertaining experience. Additionally, the opportunity to generate advertising revenue.