New KIA Brand Identity in Russia
A major brand reinvention by KIA Motors Russia (KMR) over the last decade has seen 100% of its dealerships roll out Scala’s digital communication platform as a key support to its new ‘Red Cube’ brand identity, supporting sales and communications to KIA end users.
Scala digital signage drives communications with customers in redesigned KIA dealerships through multiscreen video walls, standalone displays and interactive kiosks. The project grew from three pilot dealerships to encompassing all of the KIA dealers in Russia, totalling 180 dealerships equipped with 540 media players, driving over 500 different sized screens connected to the main KiaTV broadcasting system.
At a Glance
180 dealerships across Russia
500 screens and 540 media players
Scala Content Manager
Videowalls: 42 and 46 inch screens in formations of 3x3 and 2x2
Kiosks with 47 inch screens