Versatile, Eye-Catching Video Wall
Upon entering the V&A via the new Exhibition Road entrance, which also includes a courtyard and temporary exhibition gallery, visitors’ attention is drawn to the large video wall (32ft x 2ft) is made up of eight consecutive 55 inch screens. The screens, supported by a custom made wall-mounted housing and mounted behind protective glass with interactive touch lm applied, oat at an angle of 45 degrees, which makes them easily accessible for all visitors.
The eight screens, each equipped with a chip and pin reader and a printer, can run separately as vending screens or in unison as a larger video wall, which can run video content or promotional material across the length of the installation.
“The large video wall attracts the eye of the customers like a call to action
as they enter this gigantic space,” said Tom Scott, managing director of Scala platinum partner Intevi. “Then from each individual screen, customers can purchase tickets for specific exhibitions or events.”
Each display at the V&A supports independent touch, where each foil operates separately to the one next to it. Each alternate touch foil runs on a different frequency, to prevent interference between customers inputting financial data during their ticket purchases.
“The initial web pages for the ticketing solution are transparent, to allow traditional Scala content to play on each screen until a customer interacts with the display. Once a customer interacts with the display the web based ticketing solution come to the fore,” explained Scott. “Scala supported the roll out of this refined independent touch foil solution perfectly.”