The creative digital activations within the Kiehl’s store gives customers a unique way to explore the range of Kiehl’s products and gives the cosmetics brand key data on the displayed products.
The incorporation of the Lift and Learn solution with larger format screens creates retail theatre which not only serves the customer activating the experience but also attracts the attention of other shoppers in store.
Communicating the key brand attributes of Kiehl’s, the activation designed by Pixel Inspiration is welcoming, interactive and responsive. Scala technology is now in over 45 Kiehl’s locations in the UK and Europe with new installations, managed by Pixel Inspiration, planned for the future.
The Lift and Learn solution used by Kiehl’s would work well for a variety of retail brands. Using incremental space within a store, a Lift and Learn display offers a hands-on experience for customers to discover products, explore their attributes and compare against other items. The insights gained from a Lift and Learn activation also offer brands unique access into how customers feel about different products, the product features which are important to customers and the ways in which the customers compare and explore different items. The applications for a Lift and Learn solution are vast and could work across different types of retail such as grocery where items such as bottles of wine could be compared or sports retail where equipment or shoes could be handled and explored by customers.
Images and video courtesy of Pixel Inspiration.