Scala Announces Expansion of EMEA-Region Footprint into the Middle East
Scala Unveils Two New Transportation Solutions at Infocomm India 2022
SINGAPORE, September 5, 2022 — Scala, the global leader in digital signage and marketing technology, today announced the launch of two new transportation solutions– Flight Information Display System (FIDS) and Passenger Information Display System (PIDS) - at Infocomm India 2022, taking place at Bombay Exhibition Centre, Mumbai, from September 5 – 7, 2022.
Scala Flight Information Display System (FIDS) is a scalable, state-of-the-art system that powers the heart of any airport and keeps passengers informed about critical flight-related information.
Scala Passenger Information Display System (PIDS) delivers real-time passenger information and forms a critical component of any transit system. It publishes arrival and departure schedules, route numbers, and destinations in real-time.
Besides providing timely information, both solutions enhance the travel experience, ensure optimal passenger flow, and provide transportation companies with actionable data.
Scala will be featuring new marketing technology that drives digital transformation at booth D15, as well as a comprehensive range of solutions designed to deepen customer interaction, encourage product discovery, and provide businesses with the key insights that they need to thrive. Visitors can look forward to experiencing first-hand Scala’s industry-leading solutions for a range of industries including Retail, QSR, Airport, Metro Rail, and Grocery.
“Infocomm India is the only tradeshow in Asia-Pacific this year where visitors can get the opportunity to view next-gen solutions from three companies in the STRATACACHE family – Scala, X2O Media and Walkbase. It is also a perfect opportunity for the Scala team to reconnect with brands and demonstrate how to leverage real-time analytics, mobile sensors and artificial intelligence to optimise the customer experience and increase sales,” said Chris Riegel, Chairman of Scala.
“Brands today are accelerating digital transformation to build engaging, personalised experiences for customers to win loyalty and drive sales. They are seeking innovative technologies to provide key insights to understand the customer journey and guide their marketing campaigns,” added Manish Kumar, Managing Director – APAC of Scala. “Scala empowers brands in their goals, helping them to boost purchase conversions and increase loyalty while enhancing operational efficiency.”
The Scala solutions that will be exhibited at Infocomm India 2022 include:
LINQ Shelf Edge Displays: Deliver powerful, in-aisle shopping experiences and brand messaging with eye-catching clarity using LINQ all-in-one shelf edge displays – a full hardware and software solution that delivers programmable, high-definition multimedia content to attract attention, boost impulse buys and drive sales.
Digital Menu Boards: Generating higher impact and deeper engagement, Scala’s Digital Menu Boards provide menu item information with enticing food imagery and eye-catching video promotions — serving up a rich selection of digital content to influence customers as they make purchase decisions.
Smart Fitting Room: Scala’s Smart Fitting Room solution makes the fitting room experience hassle-free and enjoyable by enabling customers to request for assistance while in the fitting room.
Virtual Helpdesk: A one-stop information desk for round-the-clock virtual assistance. This solution helps airports to enhance customer service by enabling passengers to have real-time conversations with airport staff via video call.
In addition, Scala hardware such as media players and LINQ all-in-one intelligent tablets will be on display at the Scala stand. Other analytic and communication tools available through Scala such as Walkbase TREQ and X2O Media will also be showcased.
Those interested in visiting the booth to learn more about innovative digital signage solutions can register here.
Scala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in tcontehe store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.
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