Scala to Display Intelligent Visual and Consumer Engagement Solutions at RBTE

SITTARD, The Netherlands—26 April 2018—Scala is bringing its next generation store environment to the Retail Business Technology Expo (RBTE), showcasing how its marketing technology impacts every aspect of retail engagement. Every Scala solution can integrate seamlessly into any retail environment to incorporate intelligent visual display and measurable shopper data into marketing strategy, increasing sales. Retailers can find Scala, part of the STRATACACHE family of digital media/marketing technology companies, in booth E48 at RBTE in Olympia, London, from May 2-3.

Highly advanced in-store retail analytics technology will continuously capture, measure and display real-time data from booth visitors’ interactions with Scala’s shopper engagement solutions.

“The capability our analytics platform brings to our shopper experience strategy has been resonating strongly with retailers — they want to know how to create a memorable shopping experience by driving highly targeted, relevant messages that are based directly on deep customer learning and insights,” said Harry Horn, vice president of marketing and GM of EMEA. “Every aspect of the customer’s experience can be anonymously analyzed, customized and mapped – from moving throughout the store to what’s being viewed and, ultimately, what results in a sale.”

In Scala’s booth E48, visitors can experience solutions including:

• Cafe: Ordering – and waiting for! – Coffee is as entertaining as it is efficient with our cafe experience. Shoppers use a tablet to send baristas their gourmet coffee order and take a selfie, which pops up on displays when their order is ready for pick up. Guests are entertained while waiting by using tablets to play a quick, fun game on large format screens behind the counter.
• Grocery: This solution allows store managers to use a tablet to monitor and manage store products via inventory database integration or set minimum or maximum price limits. When alerted to low or expiring stock, the price can be instantly, easily adjusted directly from the tablet, promoting faster sales and reduced food waste while mitigating revenue loss.
• Beauty: Shoppers lift products from the display shelf which triggers the screen to update with detailed information. Lifting a second product helps the shopper compare the products and, when an upsell opportunity exists, triggers content to promote the higher-margin item.
• Wellness: Using an intuitive touchscreen interface, shoppers select their cough and cold symptoms and medication preferences, and are presented with a list of relevant OTC results. Individual product pages display detailed medication information and give shoppers the option to receive a product photo and savings offer via text message.

Scala is also be sponsoring RBTE’s BIG Party on May 2 at 4:30 p.m. where there will be a celebratory toast to the continued success of the retail business technology industry. Additionally, Scala partner Inurface Media will include two Scala shopper engagement solutions in their booth D41— a fashion-focused mannequin that encourages shopper/brand interaction and an electronics solution that helps shoppers navigate complex features during the product discovery process.

For more information visit www.scala.com/RBTE-2018.

About Scala, Inc.
Scala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.

Media Contacts:
Scala HQ, Andrea Poley, [email protected]