Retail Media Networks
Drive targeted content to in-storescreens and generate new revenue
Scala provides the hardware and software that power in-store retail media networks for leading retailers and commerce media operators. In-store ad spend is projected to reach $1.06 billion by 2028, and 97% of retailers plan to invest in their in-store media capabilities. Retail media networks create ecosystems that enable retailers to build collaborative relationships with brands, agencies, media owners and data providers, all while elevating the shopper experience.
Using Scala’s flexible, dynamic digital signage platform, retailers deliver targeted brand advertising and personalized marketing campaigns that are proven to increase engagement and drive sales.
Why are Retail Media Networks Important?
Influence
Bring advertising messaging closer to the crucial moments of decision and point of sale.
Data-driven
Access to greater and better data, for more accurate measurements, insights and unification across various first-party data sources.
Loyalty
Create and foster stronger relationships between customers and brands through engaging shopper experiences and profoundly-relevant promotions.
Profitability
Create new revenue streams and extend monetization across multiple channels.
How to Activate a Retail Media Network
As retail media networks are established in-store, retailers are able to monitor in-store behavior data to refine and improve their network.
Create a total in-store communication architecture to give the retailer and brands the data needed to refine strategy as well as identify new opportunities.
Be strategic with your approach—find the tools, software, and logistics that make sense for your business.
Create an architecture that harmonizes shopper, brand, and retailer needs.
Measure in-store success with a strategy focusing on practical approaches and considerations to in-store success data.
What Are the Benefits of Using A Retail Media Network?
Proven to improve brand awareness across multiple platforms.
Improved and relevant customer experience with in-store and off-site marketing tactics.
Qualifiable measurements and insights to identify new monetization opportunities.
Improved customization and personalization by leveraging first-party data and localized information.
Build strategic partnerships and deepen relationships with brands and customers.
Unlock new revenue streams and profitability.
Where to learn more about retail media networks
What’s in Store for Retail Media Networks
Hundreds of retailers, in-store experience and technology experts, brands and agencies took part in a full-day event focused on the opportunities to be found in the physical store. The third What's in Store for Retail Media event, presented in cooperation with DMEXCO featured six masterclasses which are now available to watch.
Learn More
Retail Media World
Retail Media World is your go-to resource for the latest insights, trends, and innovations in the fast-evolving world of retail media.
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