Restaurant & Takeaway Innovation Expo - Darren Cremins

Blog | Restaurant & Takeaway Innovation Expo

By Darren Cremins

Oct 4, 2022

Darren Cremins looks ahead to meeting hospitality leaders at the Restaurant & Takeaway Innovation Expo at ExCel London

Soon, Scala is setting up at the Restaurant & Takeaway Innovation Expo. The event is a great opportunity for those working across the hospitality industry to share ideas, see new technologies and make new contacts. We are excited to be taking part.

We have written before about the challenges facing hospitality, as well as the opportunities that food-to-go can bring to industries such as grocery or convenience retail. At the Restaurant & Takeaway Innovation Expo, we will be demonstrating the solutions that we have described and hopefully hearing from hospitality brands about the challenges that they face and the goals that they would like to reach.

An integrated digital solution can provide huge business benefits to restaurants, whether it is providing convenient ordering and fulfillment solutions, or automatically changing digital menu boards and promotions based on external factors such as employee numbers, ingredient availability or the weather. In the US, our parent company STRATACACHE, technology supplier to eight of the top ten American QSR brands have seen great results with an automated CMS that prioritizes the promotion of certain items based on the weather. Brands in the US are testing the success and ROI of this technology and, as a global company, our teams are sharing best practices to bring tech to market, and do it at scale. This is one demonstrable benefit of an integrated solution. But there are many more and we are keen to share the expertise of Scala and learn more from hospitality professionals. Digital menu boards are fundamental to a positive consumer experience. Digital menu boards in the kitchen and behind the ordering counter help to increase efficiency, increase sales and help with overall daily challenges including labor and supply.

At the show we’ll be displaying digital menu boards and a digital ordering system; back of house team communications tools; street-facing digital signage (and the huge impact this has on attracting attention); digital shelf edge signage; and advertising signage. Are your goals to increase loyalty? Bring in new customers? Improve speed of service? Create a consistent experience at scale? Perhaps all of the above. We’re ready to start the conversation about how we’re helping major global brands accomplish this and more. Why Scala? As part of the STRATACACHE family of companies, we’re powering 750,000+ digital menu boards globally, including powering various solutions, including digital menu boards, ordering kiosks, automation solutions, digital drive thru experiences and more.

Hospitality spans many areas, and Scala has proven success and expertise across industries such as quick service restaurants, fast casual and traditional restaurants, entertainment, hotels, convenience stores and more. It would be great to meet as many people at the Innovation Expo as possible.

If you’re planning to attend and would like to tour the Scala QSR solutions technologies then please get in touch or visit us at stand M10.

Written by Darren Cremins

Senior Sales Director UK and Ireland

Scala Inc.

Darren has spent his career working in technology and helping businesses achieve their goals with creative, flexible and scalable digital solutions. In his role at Scala, Darren focuses on using not only the Scala solutions, but the complete STRATACACHE family of solutions to create audience, award and business-winning digital solutions across a variety of verticals.